Criteo, a technology company linked to commerce marketing, has announced a strategic change in the company's management in the Central and Eastern Europe region. Find out who will take on the role of managing director!

Murat Kalafat has been appointed to the position of managing director and will be responsible for the company's operations in countries including Poland, the Czech Republic, Bulgaria, Romania and Turkey.

Murat Kalafat joined the Criteo team in March 2017. As managing director of the company's Turkish branch, he was responsible for, among other things:

  • Managing all existing contracts
  • Acquiring new clients

Kalafat's new responsibilities

The expansion of Kalafat's duties means that he will carry out the company's strategy focused on delivering innovative solutions and services in the field of commerce marketing to clients in the countries of Central and Eastern Europe and Turkey.

"The situation in international markets is changing dynamically. Retailers and manufacturers are forced to abandon existing business models and open up to new, innovative marketing solutions focused on the individual needs of increasingly demanding customers," comments Murat Kalafat, Managing Director CEE.

"I am extremely pleased at the prospect of taking on a new, expanded role at this incredibly interesting time for our industry, and also at the opportunity to learn about and make use of the best market practices of countries with similar challenges but different strengths. Our still-developing Criteo Commerce Marketing Ecosystem was created so that our clients can sell more and compete even better in a rapidly changing market. My main goal is the development of CME in the region for which I am responsible," he added.

Experience

Experience

Murat Kalafat is an experienced manager with a proven track record. He has over 17 years of experience in digital marketing and telecommunications.

  • Before joining Criteo, he founded the Turkish branch of Ligatus, a leading European agency specializing in native advertising. He managed it for 4.5 years.
  • In addition to the aforementioned companies, he also worked for Flycell Avea, Telsim and Netas.

What is Criteo?

Criteo is the creator of an efficient and open commerce marketing ecosystem whose goal is to increase the profits and sales of retailers and brands. Criteo's 2,800 team members serve 18,000 clients and thousands of publishers around the world, delivering results by connecting retailers with the things they need and love. Designed with commerce in mind, the Criteo Commerce Marketing Ecosystem records over USD 600 billion in annual sales data within commerce.

Summary

Murat Kalafat, until now managing director of Criteo's Turkish branch, has been appointed to a position covering the entire Central and Eastern Europe region. In his new role he will be responsible for the company's strategy in Poland, the Czech Republic, Bulgaria, Romania and Turkey.

He is a manager with over 17 years of experience in digital marketing, who previously, among other things, founded the Turkish branch of Ligatus. Criteo serves 18,000 clients and has sales data worth over USD 600 billion annually.