Recently, the agency SalesTube, part of Group One, a pioneer in implementing DoubleClick solutions, has taken on the position of Sales Partner in Google Marketing Platform. To ensure the highest quality services and expertise, SalesTube has created a new team of experienced specialists. Their task will include, among other things, the development of digital consulting - services dedicated to clients interested in a collaboration model other than the agency one.
Recently, Google has focused on changes in streamlining and unifying its existing tools, as well as in its approach to resellers of DoubleClick and Google Analytics 360 Suite technology. As a result, it has established cooperation with many experts from around the world, distinguished by their knowledge and practical experience in working with Google tools. Among them is SalesTube, which serves as a Sales Partner. SalesTube belongs to Group One, the largest independent communications group in Poland. It currently has nearly 100 licenses sold, in 9 CEE markets, as well as 170 DoubleClick technology implementations for internal clients.
Sales Partner status is a confirmation of our competencies within the Google advertising ecosystem. As one of the first in the CEE region, we proved the effectiveness of the DoubleClick tool in optimizing our clients' businesses. Within our structures, we have over 40 specialists with a DoubleClick Experts diploma. Each company applying for a Google certificate must meet high requirements and undergo the necessary training process. However, only a few become a Sales Partner. What matters here is experience and knowledge of individual tools, as well as a team of specialists – says Joanna Czekaj, Managing Director, SalesTube
New Status for SalesTube
SalesTube has created a team of experienced specialists whose task is the integration of technological tools into the client's business structures. The head of the team is Jacek Józwiak, who previously worked at Google and at Group One was responsible for the development of the technology company ReveScore and the group's training projects aimed at the market.
Who Is the New Team For?
The new team was created with clients in mind who have internal marketing departments and are not interested in the traditional agency collaboration model. Broadly understood digital consulting will therefore include: conducting an audit and in-depth business analysis, developing recommendations for marketing platforms, implementation, and training the client's team.
The use of technology allows for a better understanding of the consumer, and consequently the optimization of their experience with the brand. This always leads to business growth, regardless of its specificity. The Marketing Platform Consultants team, operating within SalesTube, will serve an advisory function, offering vast knowledge and experience in working with Google tools and an individual approach to each client who wants to use Google Marketing Platform in their business communication – adds Jacek Józwiak, Head of Marketing Platforms, SalesTube
Summary
SalesTube, part of Group One, has obtained the status of Sales Partner in Google Marketing Platform, which confirms its competencies in the Google ecosystem. The company can boast nearly 100 licenses sold in 9 CEE markets and 170 DoubleClick implementations. The new team, led by Jacek Józwiak, is to develop digital consulting for companies with internal marketing departments, offering audits, analyses, implementations, and training.
Group One is the largest independent communications group in Poland, and within SalesTube's structures work over 40 specialists with a DoubleClick Experts certificate.
