Apple's annual WWDC conference — Worldwide Developers Conference in San Jose — already has a date set for June 4–8. The McEnery Convention Center will host the world's most creative developer community, which gathers every year to share unique perspectives and discover the future of Apple's groundbreaking products and services.

Every year, WWDC gives millions of developers the opportunity to learn how to create new experiences on Apple platforms for iPhone, iPad, Apple Watch, Apple TV, Mac and HomePod. This broad range gives developers new ways to help users take control of everything from their health and homes to how they get around, shop and learn.

iOS, macOS, watchOS, tvOS and iMessage, App Store are available in 155 countries and give Apple customers access to millions of apps. Developers and Apple enthusiasts everywhere can livestream the conference in the WWDC app on iPhone, iPad and Apple TV, as well as through the Apple Developer website.

Tickets and participant selection

Developers can apply for tickets until March 22 on the WWDC website. Tickets are issued through a random selection process, and applicants will be notified of their application status by March 23.

Scholarships for students

Students are an integral part of the Apple developer community. This year there are up to 350 WWDC scholarships available for students, providing the opportunity to receive a free WWDC ticket. Students can now visit the WWDC website for detailed information on how to submit an application.

Concepts from the article

TV — Television. An audiovisual medium that distributes programs, advertising and video content through linear channels, streaming or hybrid television. TV campaigns require planning of reach, frequency, spot format, airing and audience measurement.

Why it matters: Still unmatched in building mass awareness: no other channel delivers so many contacts with an audiovisual message at once. A TV presence lends credibility to a brand in the eyes of retailers as well.

When it is used: For mass product launches, brand building and campaigns requiring fast, broad reach.

What happens if it is skipped: Without television, quickly building broad recognition requires piecing together reach from many smaller channels — more slowly and not always more cheaply.

Summary

The WWDC 2018 conference will take place in San Jose from June 4–8 and will be an opportunity to announce new versions of iOS, macOS, watchOS and tvOS. Developers can apply for tickets until March 22, and students can apply for one of 350 scholarships. The event will be livestreamed in the WWDC app and on the Apple Developer website, and the conference remains a key meeting place for the community of app creators in the Apple ecosystem.