Agency K2 and K2 Precise have joined one of the world's largest global networks of independent agencies, ICOM.
Who is ICOM?
Agencies K2 and K2 Precise have joined one of the world's largest global networks of independent agencies, ICOM (icomagencies.com). ICOM is a global network of over 80 independent agencies in advertising, digital, marketing communications, and media, operating in more than 60 countries.
The agencies from the K2 Group are the only companies from Poland under the ICOM banner.
K2 Precise works for several dozen marketers, both Polish and global, but the vast majority of campaigns are dedicated to the Polish market. Joining the global network gives us unlimited development opportunities and will provide the ability to run and coordinate campaigns worldwide. - says Katarzyna Wiśniewska, Managing Director of K2 Precise. Our numerous meetings and conversations with their representatives decided our choice of ICOM as our partner. It turned out that we think alike about business and the values behind it. I strongly believe that this partnership will give us access to briefs that, until now, we have not had access to due to our local nature – comments Krystyna Szlassa, Managing Director of Agency K2.
The main clients of the K2 group are: Carrefour, Danone, Nutricia, Pracuj.pl, PKO BP, UPC, Samsung
Summary
The K2 Group is the only one from Poland to join ICOM, a global network bringing together over 80 independent agencies operating in more than 60 countries. Membership is intended to provide the agencies with access to international briefs and the ability to coordinate campaigns globally, which was previously limited by their local nature.
The group's clients include Carrefour, Danone, PKO BP, and Samsung. The decision to choose ICOM came after talks in which – as the agency representatives emphasize – business values proved to be aligned.
