The recently introduced i-PRO logo ushers in a new era of Panasonic CCTV products that can be flexibly tailored to customer needs to provide even greater security
Panasonic is introducing the new i-PRO logo to the European market for its security cameras, starting with the newly launched X series of network CCTV cameras with built-in artificial intelligence (AI) features.
i-PRO technology opens a new era and sets the direction for the further development of flexible security solutions. It also underscores the well-known values of the Panasonic brand — innovation, image and product quality, and reliability in mission-critical applications — while ensuring a low total cost of ownership for CCTV systems.
Nexus at the heart of the brand
The main brand element – Nexus – symbolises the central role of i-PRO technology in providing customers with the information they need to make the right decisions. It consists of a series of nodes representing the raw data captured by i-PRO solutions, which provide access to mission-critical information that enables customers to take the right action at the most important moments.
By using technology in innovative ways, we are expanding our ability to deliver essential information and analytics to professionals who protect and save lives and make the world safer and more peaceful, says Norio Hitsuishi, global director of surveillance at Panasonic i-PRO Sensing Solutions Co., Ltd.
X series with AI for business
The new i-PRO X series of network security cameras is the first example of designing solutions to perform perfectly in next-generation intelligent applications intended for both businesses and the general public. Thanks to built-in artificial intelligence features and an open SDK, third-party companies can develop their own applications and thus offer solutions tailored to the needs of business customers.
In today's fast-moving world, we must be proactive in choosing security technology. We must focus on preventing incidents, not just using video recordings as evidence in investigations, emphasises Gerard Figols, European Head at Panasonic Security. We listen to our customers' feedback and work with our partners on security solutions through which we will be able to anticipate and meet customer needs. We aim to become a trusted provider of next-generation security solutions, Figols adds.
Terms from the article
Panasonic with a new i-PRO logo for CCTV cameras
Panasonic with a new i-PRO logo for CCTV cameras
AI — Artificial Intelligence. A set of methods and systems that perform tasks usually requiring human reasoning, learning, perception, or content generation. In HEXX AI CMS, it covers language models, document analysis, and automation.
Why it matters: It takes over repetitive tasks — transcriptions, descriptions, translations, selection — and shortens the path from idea to publication. In a newsroom, it means more time for work that a machine cannot do: judgement, contacts, decisions.
When it is used: For generating and editing content, document analysis, transcription, translation, and automating the flow of materials.
What the risk of omitting it is: Without AI, the team performs bulk work manually (photo descriptions, language versions, summaries), while competitors publish faster and more cheaply.
Summary
Panasonic is introducing the new i-PRO logo to the European market for security cameras, ushering in a new era of flexible CCTV solutions. The central element of the brand is the Nexus symbol, intended to emphasise the role of technology in delivering key information for decision-making. The first implementation is the X series of cameras with built-in artificial intelligence features and an open SDK for third-party companies.
Panasonic representatives — Norio Hitsuishi and Gerard Figols — point to a shift in approach: from recording evidence to preventing incidents. This is a signal that security system manufacturers are betting on AI integration and partnerships to meet the expectations of business customers and public institutions.
