DHL Express Poland, a leading brand in the international shipping industry, has resolved its tender for a press and communications assistant.
The agency Clue PR was selected through a tender process. As part of the cooperation, the agency will be responsible for handling the client's press office and coordinating the company's communication activities aimed at the market, customers, and business partners. The remaining terms of the agreement have not yet been disclosed by the parties.
The agency Clue PR specializes in new technologies, e-commerce, fintech, retail, and electronics, and operates in the Central and Eastern European region.
DHL Express Poland is the market leader in the international express shipping industry. The DHL Express network covers international air shipments worldwide across more than 220 countries and territories. It is also the recipient of numerous awards, including Top Employer 2018, Trustworthy Brand, and Service Quality 2017.
Concepts from the article
PR — Public Relations. Activities that build an organization's reputation and relationships with its surroundings: media, customers, employees, partners, and communities. PR includes press releases, media relations, crisis management, events, and brand narrative.
Why it matters: It builds what no advertisement can buy: credibility in someone else's voice. An editorial publication and a well-managed crisis carry more weight than a campaign — because it is a third party speaking, not the brand about itself.
When it is used: Constantly: media relations, press releases, interviews, events; especially during a crisis and during changes within the company.
What happens if it is omitted: Without media relations, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.
