Iberion Group is making changes to its portfolio.
Iberion is the publisher of 11 services and video channels, including Goniec, Świat Gwiazd, Biznes Info and Pacjenci. The planned changes involve strengthening the group's key products, which will affect the operation of individual editorial teams.
As early as July, two lifestyle services will stop being updated: Świat Zwierząt and Domek i Ogródek. By the end of the year, Iberion will also phase out its Parenting Portal. Content previously published by the editorial teams of the three above-mentioned services will be developed within Iberion's remaining products – in thematic sub-services or dedicated categories.
- Why are we phasing out three of our services, despite their profitability and high rankings? Because we believe in the power of concentrating resources. We are reducing the number of brands to focus on expanding the more promising projects in our portfolio and thereby intensify the growth of the entire company. Our investment priority is Pacjenci.pl – we have the ambition to build the number one medical media in Poland - says Albert Wójcik, CEO and founder of the Iberion group.
Continuing the strategy implemented in 2023, which assumes promoting reliable journalism, Iberion is betting on the best journalists and creators in the media industry. In 2023, the Iberion team grew with well-known journalists such as Janusz Schwertner, Jakub Wątor, Mateusz Baczyński and Andrzej Sołtysik. In 2024, Anna Kalczyńska joined the Iberion team
