Fonts give a website its character. They can encourage a visitor to stay on the page and get absorbed in the text, but a poorly chosen font can just as easily put a reader off. The choice of font depends mainly on its role; some work well as headings but poorly when used throughout an entire text. Some are designed with letterforms specific to a given language, while others contain only basic characters. It's also worth checking whether a given font is designed in several styles, e.g. whether the weight of the characters can be changed, as this allows for greater variation in the text.
Here are 5 fonts that are currently the most popular:
1. MONTSERRAT
Montserrat
Most frequently used in the USA, designed by Julieta Ulanovsky. The inspiration for this font came from old posters in the traditional Montserrat district of Buenos Aires. You can download it for free from the official Google Fonts website: https://fonts.google.com/specimen/Montserrat?selection.family=Montserrat.
You can download the font here: Montserrat
2. Lato
Lato
This font, designed by a Pole, Łukasz Dziedzic, is most popular in the United States.
The font can be downloaded here: Lato
3. Oswald
Oswald
Created by Vernon Adams, it is a reworked version of the classic font style represented by "Alternate Gothic". Designed for use on any search engine, on a desktop computer, laptop or mobile phone.
The 5 most popular free fonts from Google Fonts
The most popular free fonts from Google Fonts
You can download the font here: Oswald
4. Open Sans
Open Sans
Created by Steve Matteson. It contains a total of 897 characters.
The font can be downloaded directly here: Open Sans
5. Roboto
Created by Christian Robertson. It is distinctive for its geometric forms, but they are not overwhelming and, most importantly, they do not tire the reader's eyes.
The font can be downloaded directly here: Roboto
All the fonts shown here can be downloaded from the Google Font website: https://fonts.google.com
Summary
The article presents 5 free fonts available in Google Fonts: Montserrat, Lato, Oswald, Open Sans and Roboto. Each has a different application – from headings to body text. An interesting fact is that Lato was designed by a Pole, Łukasz Dziedzic, and Montserrat was inspired by posters from Buenos Aires. The fonts differ in the number of characters (Open Sans has as many as 897) and styles, which is worth taking into account when choosing.
