Wiśniowski Becomes a Sponsor of the Olympic Games Broadcast in Paris
The WIŚNIOWSKI brand appeared with its advertising commercials during the 2024 Olympic Games in Paris, which were shown more than 250 times, forming an integral part of this global sporting event.
The first opportunity to see the billboards of the Polish manufacturer of gates, windows, doors and fences from Małopolska came on 26 July during the opening ceremony broadcast on TVP. The commercials accompanied the most popular Olympic disciplines, such as athletics, volleyball, swimming, judo, rowing and football, and the final broadcasts took place on the day of the closing ceremony, 11 August 2024.
The Games were one of the most prestigious sporting events in the world. The previous Games in Tokyo were watched by almost 19 million Poles, and thanks to the more convenient broadcast times from Paris, the number of viewers was even greater. This year's Summer Games featured 10,714 athletes competing in 32 disciplines.
The WIŚNIOWSKI company has supported sport and CSR initiatives for years. This year it was the main sponsor of the International Tournament for young footballers – Sokolik Cup 2024 – and supported the Global Cheer NS sports club during the World Cheerleading Championships in Orlando, USA. WIŚNIOWSKI also carried out investments in sports facilities, such as the KS Cracovia Centenary Hall and the stadium in Karpacz.
